Netflix Is Adding Generative AI Search and a TikTok-Style Feed

By: bitcoin ethereum news|2025/05/08 05:45:02
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In brief An upcoming Netflix redesign will feature a TikTok-like feed on mobile. Netflix is integrating generative AI to let users request personalized recommendations. Netflix is redesigning its home screen with a generative AI-powered search feature, along with a TikTok-style vertical video feed for mobile to help users discover new shows and movies faster. The company unveiled the update during an online presentation on Tuesday. Along with the visual redesign, Netflix is working with ChatGPT creator OpenAI to develop a new search feature powered by generative AI. The feature will allow users to request personalized recommendations using natural, conversational language. “We’ve long used AI to personalize the rich set of information that we provide about each title, including synopses, artwork, and trailers, so that members can choose something that is a good match for them,” Netflix chief technology officer Elizabeth Stone said during the presentation. “Generative AI allows us to take this a step further, for example, by showcasing our titles in more languages and locations around the world, which is great for our members and great for the creators we work with.” The streaming giant said the redesign reflects years of behind-the-scenes development, and is now ready for a more visible transformation. Netflix did not specify when the new features would be available for all users, but pointed to a gradual release. “This is not the first change we’ve made to our home page,” said Netflix Chief Product Officer Eunice Kim. “We’ve been constantly improving it over the last 12 years, mostly behind the scenes. But now, thanks to a combination of new technology and the expansion of our entertainment offerings, we think it’s time to take a giant leap forward.” In the coming weeks, Netflix said it will begin testing the mobile vertical feed featuring clips from its shows and movies, designed to make content discovery easier and more enjoyable. Users can tap to watch the full title, add it to their list, or share it with others. “When we first started thinking about this project, we wanted to create an experience that was more flexible for our broad entertainment offerings, more intuitive and responsive to our members’ needs, and capable of elevating the most thrilling moments on Netflix,” Kim said. Netflix said an upgraded AI experience is also coming to mobile, starting with a search feature on iOS. Users who want to access the feature will have to opt into the beta. The streaming giant says its goal is to make searching for something to watch feel more like talking to a friend, rather than typing keywords into a database. Netflix did not disclose whether it would be sharing user data with OpenAI, and the company did not immediately respond to a request for comment. While Netflix is leaning toward personalization and discovery, it is also trimming some of its experimental content. As part of a broader shift in its content strategy, Netflix is removing its last two interactive titles—”Black Mirror: Bandersnatch” and “Unbreakable Kimmy Schmidt: Kimmy vs. the Reverend”—from the platform. Netflix did not say if the removals were due to the platform’s redesign. With its new AI-powered search, Netflix is following in the footsteps of Amazon, which began rolling out its own generative AI tools to Prime Video in 2024 and to Alexa in 2025. While the goal was to enhance the user experience, the results have been mixed. Edited by Andrew Hayward Generally Intelligent Newsletter A weekly AI journey narrated by Gen, a generative AI model. Source: https://decrypt.co/318380/netflix-ai-search-tiktok-style-feed

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LALIGA Match Report: Vinícius scores as 10-man Real Madrid secure a 3-2 comeback victory in Madrid derby

In the early hours of March 23, 2026, Round 29 of LALIGA delivered a headline clash at the Santiago Bernabéu. Real Madrid hosted their local rivals, Atlético de Madrid, in a high-stakes encounter. Under referee José Munuera, the match unfolded at a fierce pace, packed with physical duels and momentum swings. After a five-goal thriller, Real Madrid held firm for a 3–2 home win, taking all three points. They remain second on 69 points, now four behind leaders Barcelona.

From a numbers standpoint, Real Madrid stayed composed under pressure, completing 526 passes with a 52.4% share of possession. Atlético struck first in the 33rd minute through Lookman. After the break, Real Madrid flipped the game: Vinícius converted a penalty to level, then Valverde fired them ahead. Molina pulled Atlético back on level terms, but Vinícius stepped up again in the 72nd minute to seal the win. Late drama followed as Valverde saw red, forcing Real Madrid to defend deep with ten men through the final stretch. Atlético's aggressive approach—12 fouls and 4 yellow cards—kept the pressure on, but they couldn’t stop the comeback.

WEEX Insights: As the official LALIGA partner in the Hong Kong and Taiwan regions, WEEX sees this win as a masterclass in control under pressure. Even after a red card and constant attacks, Real Madrid stayed sharp and executed with precision. That same discipline—staying calm in volatile moments and acting with clarity—reflects the core trading mindset WEEX stands for. LALIGA fan campaigns are coming soon—celebrate the game with WEEX.

About WEEX

Founded in 2018, WEEX has developed into a global crypto exchange with over 6.2 million users across more than 150 countries. The platform emphasizes security, liquidity, and usability, providing over 1,200 spot trading pairs and offering up to 400x leverage in crypto futures trading. In addition to the traditional spot and derivatives markets, WEEX is expanding rapidly in the AI era — delivering real-time AI news, empowering users with AI trading tools, and exploring innovative trade-to-earn models that make intelligent trading more accessible to everyone. Its 1,000 BTC Protection Fund further strengthens asset safety and transparency, while features such as copy trading and advanced trading tools allow users to follow professional traders and experience a more efficient, intelligent trading journey.

Follow WEEX on social media

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LALIGA Match Report: Araujo seals 1–0 win as Barça tighten grip on top spot

In the early hours of March 22 (Beijing Time), Barça edged Rayo Vallecano 1–0 at Camp Nou in a key Round 29 clash. The hard-earned win lifts Barça to 73 points, strengthening their hold on first place.

Barça controlled the game with 61% possession and a sharp 89% passing accuracy (460 passes). Rayo pushed back with intensity, earning 9 corners, but Barça's defense stayed solid. Yellow cards for Raphinha, Yamal, and Cubarsí highlighted the physical edge of the match. Second-half subs like Rashford and Olmo added fresh energy to help see out the result. Rayo remain 14th on 32 points.

WEEX Insights: As the Official LALIGA Partner in HK & TW, WEEX sees Barça’s 89% passing accuracy as a clear example of high execution with minimal error. Staying precise under pressure and finding the breakthrough reflects the same disciplined approach used in rational trading.

LALIGA interactive campaigns are coming soon—stay tuned with WEEX ⚽️

About WEEX

Founded in 2018, WEEX has developed into a global crypto exchange with over 6.2 million users across more than 150 countries. The platform emphasizes security, liquidity, and usability, providing over 1,200 spot trading pairs and offering up to 400x leverage in crypto futures trading. In addition to the traditional spot and derivatives markets, WEEX is expanding rapidly in the AI era — delivering real-time AI news, empowering users with AI trading tools, and exploring innovative trade-to-earn models that make intelligent trading more accessible to everyone. Its 1,000 BTC Protection Fund further strengthens asset safety and transparency, while features such as copy trading and advanced trading tools allow users to follow professional traders and experience a more efficient, intelligent trading journey.

Follow WEEX on social media

X: @WEEX_Official

 Instagram: @WEEX Exchange 

Tiktok: @weex_global 

Youtube: @WEEX_Official 

Discord: WEEX Community 

Telegram: WeexGlobalGroup

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